Wednesday, August 9, 2017

Bold and proud identity for Jersey Strong by Carbone Smolan

Jersey Strong is fitness gym in New Jersey with eleven locations. It was known Work Out World until last week when it launched a new name and visual identity, developed by Carbone Smolan Associates.

The previous generic name was swapped out for one that expresses the "pride, strength, and sense of community that defines the brand". The logo and other aspects of the identity programme use bold and strong typography to further convey this pride.

Jersey Strong is direct, proud and never backs down. The voice of Jersey Strong is represented visually through bold unapologetic typography coupled with driven, compelling and honest photography. - CSA on Facebook

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