Tuesday, September 5, 2017

From the late 80s: Photo'Go by Bright & Associates

Back in 1990, some Americans got the opportunity to try out a new fully automated photo development system that could develop a roll on film in a half hour. It was called PhotoGo and was developed by Print Technology Inc, a photo-processing start-up based in Marina Del Rey, California.

The brand identity for the new product was developed by Keith Bright, Il Chung and Raymond Wood of Bright & Associates (now Bright Strategic Design). It's a straight-forward logo built based on multicolored film sprockets.

The product was developed and occasionally marketed in the late '80s, but did apparently not actually launch until 1990. I haven't been able to find what happened to the company after 1990.

PhotoGo packaging

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