Monday, September 11, 2017

Modern logo for Polish finance advisor Expander

Expander is one of the largest networks of financial advisors in Poland. According to the latest data I could get, they have 89 offices around Poland and sell every tenth mortgage in the country. Last week, the introduced a new brand identity, created by White Cat Studio.

The new identity wants to convey modernity, reliability and professionalism. The previous logo did not achieve this, and also had some legibility problems. However, the strong colour combination and characteristic dynamism was carried over and strengthened in the new iteration.

Previous logo.


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