Logo round-up: October 2017

Yet another quite delayed round-up for October, but hopefully you'll find it interesting. It features some fairly radical repositionings such as Ørsted and the Science Museum in London, and some brands that achieve big changes with small means, such as Dropbox and Vodafone. As well as about three dozen other new logos from around the world.

Open letters for DD Holdings

Diamond Dining Group is a Japanese owner of restaurants and shops. Bach in September it transformed itself into DD Holdings, a holding company. The new visual identity was designed by Kashiwa Sato.

The rebrand was a response to the fact that the company had developed beyond its original restaurant business into other amusement businesses. The Diamond Dining name will apparently remain in use. The double-D mark expresses a "free-spirited and vibrantly innovative corporate culture" with the holes in the letters representing "open innovation".

Flexible change for Verte by FutureBrand

Verte is a corporate travel agency in São Paolo. It was known as Traveland until last month, when it adopted a new name and identity, developed by FutureBrand.

The rebrand is focusing on the values Verte provides for its costumers, the tailor-made solutions and the expertise within the company. The new name is Portuguese for "change" and the logo features a flexible linking of the E and R that can be expanded and contracted.

Bleed rebrands Norway's Sbanken

The Norwegian bank Skandiabanken used to be a part of the Swedish bank of the same name until a few years ago, when it was spun off. As part of the transaction, the Norwegian bank had to eventually change its name, which it did yesterday by shortening it to Sbanken. The new identity was developed by Oslo-based Bleed.

Skandiabanken had mainly been an Internet bank since its beginning, an the new identity maintains the simplicity associated with Internet banking. It revolves around a sphere or circle representing what is important – the customer and what the costumer cares for.