Friday, June 29, 2018

Layered look for ZDF-Mittagsmagazin by Cape Rock

Germany has two big national public TV channels, Das Erste/ARD and ZDF. They generally compete and provide different services, which means many duplicated resources and functions. To be more economical, they do however cooperate within several areas. One peculiar example of the latter is the Mittagsmagazin, an hour long current affairs programme broadcast at one o'clock on both channels. The two broadcasters take turn producing the programme on alternating weeks, previously originating them in different cities, with ARD-Mittagsmagazin broadcast from Munich and ZDF-Mittagsmagazin broadcast from Mainz. In order to save money on studios and technical staff, this year the broadcasters agreed to broadcast the two programmes from the same studio in Berlin. ARD made the move in January, while the first edition of ZDF-Mittagsmagazin from Berlin was broadcast on April 3.

The old ZDF-Mittagsmagazin had a look heavily based on ZDF's main news programme ZDF Heute, coming from the same studio and using similar graphics and sounds. The new "ZDF Mima" got a distinct identity, created by Dutch studio Cape Rock.

The central identifying aspect of the new graphics package are cut-through flat areas in four layers that are used for the logo and others graphics and that can be filled with different images. This combines starkly iconic shapes with vivid imagery in a novel way that sets the tone for different segments.

Wednesday, June 27, 2018

Landor lightens up Ak Bars Bank

Ak Bars Bank is a Russian financial company, based in Kazan, the Republic of Tatarstan. The name is derived from the official symbol of Tatarstan, a snow leopard. In late May it launched new brand identity, created by Landor Associates.

The refreshed brand is positioned around offering solutions to improve the lives of the banks's clients. The new logo keeps the colours and basic symbol of its predecessor, but updates it to appear lighter and more modern.

Monday, June 25, 2018

Logo round-up: May 2018

May is always a nice month when it comes to rebrands. This year, the refreshed Best Buy logo easily stands out as the most prominent of the May rebrands, but of course there were other notable projects. About a dozen of these are featured below.