Friday, September 28, 2018

From 1978: Austin Grandjean's logo for Danish TV news

TV-Avisen is Denmark's oldest TV news programme, broadcast daily on DR1. Forty years ago it was also Dernmark's only news programme. The lack of competition meant TV-Avisen didn't have to consider newfangled things like colour television. The switch to colour wasn't made until October 2, 1978, probably making TV-Avisen one of the last national news programmes the be broadcast in black-and-white in Western Europe.

TV-Avisen used the colour switch as an opportunity to refresh itself, introducing a new intro with a new logo and music at the same time. That intro would apparently remain in use with small changes until 1987.

The logo for this programme wouldn't really be worth mentioning of if it wasn't for the fact that it was designed by Austin Grandjean (1930-2006), an influential Danish typographer and graphic designer. Grandjean was employed by the major Danish publishing house Gyldendal between 1954-1997, but also had the opportunity to design two of the country's leading newspapers, Ekstra-Bladet and Politiken. It makes sense that he designed the "TV newspaper" as well (TV-Avisen is Danish for "TV newspaper").

Monday, September 24, 2018

Logo round-up: August 2018

August is typically vacation month in much of the Western world, so there are naturally fewer new logos introduced. The most notable last month was the divisive wordmark for the United States Library of Congress, but there was also a new logo for the Indian stock exchange and numerous other clients.

Monday, September 3, 2018

From 2017: Cleaner logo for Cinnamon Toast Crunch

Cereal redesigns seem to fly under the radar for some reason, because they rarely get covered here. One somewhat current cereal rebrand was that for Cinnamon Toast Crunch, the main product in a line of similar cereals. Back in February 2017, it launched a new clean package design with a simplified friendlier logo.

Cinnamon Toast Crunch was launched in 1984 and has spent much of that time as the only variety in in its line. In 2015, they relaunched an earlier product called French Toast Crunch, which with the February redesign was aligned with Cinnamon Toast Crunch. Later in 2017, General Mills abolished its short-lived Tiny Toast brand, integrating its two products as Strawberry Toast Crunch and Blueberry Toast Crunch. The quintet was completed in June 2017 with the launch of Apple Cinnamon Toast Crunch.