Logo round-up: February 2019

The last weekday of March - here's the logo round-up for February! This includes a huge selection of more than 50 projects from around the world. This included another rebrand for the Accor hotel chain, an interesting solution for Channel 4 UK's on-demand service, a new logo for QVC, and many more.

Bright and simple look for Radio Norge

Radio Norge is one of Norway's two national commercial radio networks. (The other one is P4, whose rebrand we covered here back in 2014.) In February, the Radio Norge rolled out a new logo.

The old logo is a slightly simplified version of the logo used when the network adopted its current name in 2008. It featured a weird shape inspired by traditional Norwegian folk art. The new version goes in a decidedly "cheaper" utilitarian direction with the name in bright red on an angle. It is saved by the execution of related visual elements with clean backgrounds in fresh colours.

Academic Work by Identity Works

Academic Work is a Swedish staffing firm, focused on recruiting young professionals. Bakc in November, it launched a new visual identity, developed by Stockholm-based Identity Works.

Academic Work has grown since significantly its foundation, starting and acquiring new staffing companies. This necessitated a new identity that could united several companies. Identity Works created a new AW monogram made up of lines that grow in number, "representing the ambition with people working at Academic Work". They also clarified the green colour and developed icons and striped background patterns.

Nextdoor gets its Wojo on

Wojo is French service operated by Bouygues Immobilier and Accor that provides flexible shared office space. It was known as Nextdoor until last week, when it launched a new name and identity, created by the agency W.

The new name is a combination of the English words "work" and "mojo". The rebrand aims to position as "the European reference in shared workspaces".

Laundry creates clean new brand for Turner Ignite Studios

Turner Ignite Studios is a new in-house studio from Turner Ignite, the branded content arm of Turner Broadcasting (CNN, TBS, TNT, Adult Swim, truTV etcetera). Back in February it launched its brand identity, created by design and animation company Laundry.

From 2006: Discovery Times by Trollbäck + Company

Discovery Times was a joint-venture between Discovery Communications and The New York Times Company. Launched in 2003, it tried to bring the straightforward storytelling of The Times to cable TV. The channel managed to become a platform for high-quality documentaries, but the newspaper didn't feel it made sense for them financially and chose to exit the venture in April 2006.

Also in 2006, the channel launched a fresh new look, created by Trollbäck + Company. The agency went for a very simple typographic look with "stripped-down graphics system", reflecting The Times' "straightforward approach to news storytelling".

Discovery didn't manage to run a high-brow documentary channel on their own, so in 2008 they replaced it with the true crime channel Investigation Discovery, which went on to become one of the company's most lucrative global brands.

Promax drops BDA, with Loyalkaspar

PromaxBDA is a marketing association for agencies that work in broadcast promotion and design. Its members are frequently featured here on this blog, although their own news service The Daily Brief is more focused on TV and motion branding.

Last month, on February 12, the association dropped BDA from its name. "BDA" stands for Broadcast Designers Association and has been with the organisation since the 1997 merger of Promax and BDA. Dropping BDA probably makes sense as the industry adapts to a world where TV consumption is primarily on-demand. The new branding was developed by Loyalkaspar, one of Promax' members. The sonic branding was done by Man Made Music and typeface design by Type Network.

Visually, Loyalkaspar sought the created a clear and simple identity. Promax' communication is built around the slogan "We love what you do!", expressing appreciation for its members.