Wednesday, March 27, 2019

Bright and simple look for Radio Norge


Radio Norge is one of Norway's two national commercial radio networks. (The other one is P4, whose rebrand we covered here back in 2014.) In February, the Radio Norge rolled out a new logo.

The old logo is a slightly simplified version of the logo used when the network adopted its current name in 2008. It featured a weird shape inspired by traditional Norwegian folk art. The new version goes in a decidedly "cheaper" utilitarian direction with the name in bright red on an angle. It is saved by the execution of related visual elements with clean backgrounds in fresh colours.

Previous logo.

Banner ad format.

Version used on red backgrounds.

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