From 2006: Discovery Times by Trollbäck + Company

Discovery Times was a joint-venture between Discovery Communications and The New York Times Company. Launched in 2003, it tried to bring the straightforward storytelling of The Times to cable TV. The channel managed to become a platform for high-quality documentaries, but the newspaper didn't feel it made sense for them financially and chose to exit the venture in April 2006.

Also in 2006, the channel launched a fresh new look, created by Trollbäck + Company. The agency went for a very simple typographic look with "stripped-down graphics system", reflecting The Times' "straightforward approach to news storytelling".

Discovery didn't manage to run a high-brow documentary channel on their own, so in 2008 they replaced it with the true crime channel Investigation Discovery, which went on to become one of the company's most lucrative global brands.


Discovery Times from Trollbäck+Company on Vimeo.