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PromaxBDA is a marketing association for agencies that work in broadcast promotion and design. Its members are frequently featured here on this blog, although their own news service The Daily Brief is more focused on TV and motion branding.
Last month, on February 12, the association dropped BDA from its name. "BDA" stands for Broadcast Designers Association and has been with the organisation since the 1997 merger of Promax and BDA. Dropping BDA probably makes sense as the industry adapts to a world where TV consumption is primarily on-demand. The new branding was developed by Loyalkaspar, one of Promax' members. The sonic branding was done by Man Made Music and typeface design by Type Network.
Visually, Loyalkaspar sought the created a clear and simple identity. Promax' communication is built around the slogan "We love what you do!", expressing appreciation for its members.
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Loyalkaspar has posted a great video about their work:
Promax Rebrand - Brand Video from loyalkaspar on Vimeo.
Promax
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