Mer gets more straight

Mer is a classic soft drink in Sweden, nowadays owned by The Coca-Cola Company but still largely a local brand. In April, it launched an ad campaign featuring new packaging and a refreshed logo.

In the last couple of decades, Mer has been using a logo at a "dynamic" arch, as seen in the previous design from 2015 (designed by Elmwood and covered here at the time). This redesign straightens that up to a form more reminiscent of the brand's older design from the '60s.

Mer means "more" and the redesigned was launched with an ad campaign based on the slogan "Dare to be More", focusing on individuality.

Sparkling Ice gets natural redesign

Sparkling Ice is an American brand of "sparkling water", carbonated water with fruit flavours. Recently, the brand launched a refreshed look.

The brand was launched in 1992 with award-winning package and identity design from Hornall Anderson Design Works. This was an early project from Hornall Anderson that helped establish a reputation of innovation for the Seattle-based firm.

The latest rebrand sheds to Sparkling Ice logo that had been in use since the beginning.

The new look was officially announced through a press release in January, but had been slowly rolled out at least since April 2018. No credit for the new design.

From 2016: Uppdrag Granskning by Dallas

Not quite new, not quite old, but I've taken it upon myself to highlight some noteworthy projects that haven't really gotten much attention elsewhere. This one is a redesign of Uppdrag Granskning, the main investigative current affairs programme from Sveriges Television, the Swedish public broadcaster. It was given a new look back in 2016, created by Dallas Motion Agency.

Insinööriliitto refreshes a classic

The Union of Professional Engineers in Finland, or Insinööriliitto in Finnish, is the professional association for engineers in Finland. It was founded in 1919 and thus celebrates its 100th anniversary this year. Recently, probably in January, the association revealed a refreshed logo.

The new logo appears to have been introduced without much fanfare, with the Facebook page being updated on January 24. No credit or rationale.

This logo is mostly notable because its predecessor was fairly old and classic. It was designed by Olof Eriksson and was included in some of the popular compilations of logos that were published around the early '70s. They date it to 1962.