Azercell drops Telia branding

Azercell is one of the leading mobile operators in Azerbaijan. About a month ago, on June 21, they unveiled a new brand identity.

Azercell used to be owned by Swedish-Finnish telco TeliaSonera and adopted the common Telia symbol in 2011, along with the entire group. After numerous scandals appeared around the acquisition of the mobile licenses in Telia's emerging markets, they decided to exit the South Caucasus region and sold Azercell in 2018. The new logo drops the Telia symbol to mark that Azercell enters a new chapter as an independent company.

WarnerMedia unveils new HBO Max service

In the ongoing "streaming wars", WarnerMedia (previously Time Warner), unveiled their big offering last week. It will be called "HBO Max". HBO already has a reasonably successful streaming service in HBO Go/HBO Now, but this throws everything else that Warner owns in, as well as original programming, to create a broad service that can rival Netflix.

Warner and HBO also own Cinemax, which probably helps with trademarking the name. They also already owned the URL www.hbomax.com, which used to be the press room for HBO and Cinemax.

The logo and what little other applications there at the moment use a blue-purple-red gradient. The actual letterforms have some potential for versatile animations.

Roger reframes the world for Discovery Channel

Back in April, Discovery Channel somewhat quietly rolled out a completely new logo after a decade of tweaking the one they introduced in 2008. The new logo and graphics package were developed by broadcast design agency Roger, who recently presented their case study on the Discovery project.

Discovery wanted to keep D-globe concept that had become quite established, but allowed an otherwise redesigned logo. Roger found that the continents in the globe provided enough whitespace to substitute the lack of 'stem' in the new D. For the graphics, they came up with the "D-frame, a rectangle with on curved corner that is used to hold imagery and information.

L3Harris unite in the Nexus

Harris Corporation and L3 Technologies, two American technology companies mostly active in surveillance and government contracting, merged recently to form L3Harris. Their new common symbol launched on July 1.

The new symbol is known as the "Nexus" and also exists in three-dimensional form outside the combined corporate headquarters in Melbourne, Florida. It symbolises L3Harris' "innovative spirit, conveying the technology connectivity, networked intelligence and mission solutions we bring to our customers".

From the 80s: Brazilian shoe store Arezzo

Here's a somewhat random vintage project: A complete design programme for Brazilian women's shoe brand Arezzo. Arezzo was founded in 1972 and probably received this redesign some time in the '80s (possibly the '70s). The agency behind was P & B Comunicação e Promoção, an agency based in Belo Horizonte, Minas Gerais.

The design programme was very fashionable in the '80s, with deconstructed lettering and pastel colours. The double-Z in the logo stands out as a neat and unusual solution.