Thursday, August 22, 2019

Crème Bonjour fresh cheese gets refreshed

Crème Bonjour is a brand of fresh cheese in Sweden and Finland owned by Upfield (formerly Unilever). Recently, probably in Spring 2019, it launched new look with a refreshed logo.

As is the trend, the logo and packaging has become a lot cleaner, with better matching letterforms and less clutter. The new look has been in use at least since April 2019, possibly longer. No design credit at the moment.

Wednesday, August 14, 2019

Logo round-up: June 2019

June was somewhat busy this year when it came to rebrands, introducing refreshed identities for both the Spanish and Croatian posts, the Firefox web browser, a less juicy Jamba and numerous others around the world.

Monday, August 5, 2019

Brazil's Telecine channels get new logo

Telecine is a suite of movie channels in Brazil, offering the latest blockbusters some months after cinemas. In late July, Telecine launched a new logo.

Telecine's previous identity was a bit fractured with the main logo identifying the package as a whole with logos for the individual channels in a completely unrelated style. The old main logo was a classic designed by Gédéon and had been in use since the '90s. The channel logos were introduced in 2010 and refreshed later on.

The new brand is part of strategy to make Telecine more technology-driven. The graphics make great use of a set of vivid colours.