In our series of the logos of the 2010s, we've arrived at the logos for finance and insurance. The early part of the 2010s was heavily affected by the reverberations of the financial crisis that saw many institutions being toppled. In the United Kingdom, the Royal Bank of Scotland was broken up, reintroducing many brands. In Spain, almost all savings banks were merged into larger entities. But this was also a decade were innovation in payment systems reached the masses.
Credit cards and payment services
 | Mastercard Created by: Michael Bierut, Pentagram Revealed: July 14, 2016 Creative Review Brand New |
 | American Express Created by: Abbott Miller, Pentagram |
 | Visa The Branding Source |
 | Transferwise (2014) Created by: venturethree Design Week Identity Designed |
United States
 | Bank of America Created by: Lippincott Revealed: November 16, 2018 Press release AdWeek |
 | Wells Fargo Press release |
 | MetLife Created by: Prophet Revealed: October 20, 2016 Press release (archive) Brand New |
 | State Farm Created by: Chermayeff & Geismar Revealed: December 15, 2011 Launched: January 2012 Branding Source Brand New |
 | Aetna Created by: Siegel+Gale Revealed: January 18, 2012 Launched: January 18, 2012 Aetna - Our Brand Story Siegel+Gale (archive) Business Wire Brand New |
 | Cigna (2011) Created by: BrandSinger and Jerry Kuyper Partners Launched: September 19, 2011 Branding Source Identityworks Behance |
 | Farmers Insurance Created by: Lippincott Launched: July 2013 Lippincott (archive) Farmers Insurance (archive) Brand New |
 | AIG Revealed: October 2, 2012 The Branding Source |
 | Nationwide Insurance Created by: Chermayeff & Geismar & Haviv The Branding Source |
 | Principal Created by: Lippincott Launched: March 9, 2016 The Branding Source |
 | MassMutual (2017) Created by: The Working Assembly The Branding Source Press release |
 | ITG Created by: Landor Associates Revealed: Janaury 23, 2012 Launched: January 23, 2012 Branding Source |
 | BankUnited Created by: Luke Hayman and Paula Scher, Pentagram Revealed: January 28, 2011 Launched: January 28, 2011 Pentagram (archive) |
 | Kemper Corporation (2011) Created by: Lippincott Revealed: August 2011 Launched: August 25, 2001 Branding Source Lippincott Tumblr (archive) Identityworks |
 | Sentry Insurance (2016) Created by: Futurebrand Revealed: August 2016 Sentry brand story |
 | Everence (2010) Created by: Futurebrand Press release Juan Diego Soto A Brand New |
United Kingdom and Ireland
 | NatWest (2016) Created by: Futurebrand Design Week |
 | Lloyds Bank Created by: Rufus Leonard Launched: September 2013 Design Week Brand New Rufus Leonard (archive) |
 | Halifax Bank (2019) Created by: Rufus Leonard Design Week |
 | Coutts (2011) Created by: Coley Porter Bell Launched: October 2011 Branding Source Dexigner |
 | NIG (2011) Revealed: May 11, 2011 Branding Source |
 | Standard Life (2011) Created by: JKR Revealed: February 7, 2011 Launched: February 7, 2011 Branding Source |
 | AIB (2016) Launched: September 2016 The Branding Source |
Spain
 | Bankia Created by: Interbrand Revealed: March 2, 2011 Launched: March 2, 2011 Branding Source Identityworks |
 | BBVA Revealed: April 24, 2019 BBVA |
 | Santander Created by: Interbrand Launched: 2018 |
 | Openbank Created by: Saffron Brand Consultants Revealed: June 16, 2017 The Branding Source |
 | EVO Created by: Saffron Brand Consultants Revealed: March 12, 2012 Saffron (archive) The Branding Source |
 | Direct Seguros (2013) Created by: Interbrand Brand New |
 | Coinc (2012) Created by: Saffron Brand Consultants Launched: July 24, 2012 The Branding source |
 | Verti seguros (2010) Created by: Futurebrand Futurebrand (archive) Futurebrand press release (archive) Mapfre (archive) |
Scandinavia
 | Nordea Created by: Bold Revealed: May 9, 2016 The Branding Source |
 | DNB Created by: Snøhetta Design Launched: November 11, 2011 Branding Source |
 | Klarna (2012) Launched: October 4, 2012 |
 | Klarna (2017) Created by: DDB Stockholm Resumé |
 | Vipps by DNB Created by: Anti Anti Guidelines |
 | Swish Created by: Identity Works Identity Works 1 Identity Works 2 (archive) |
 | Tryg (2010) Created by: E-Types E-Types (archive) |
 | Alm Brand Created by: Kontrapunkt The Branding Source |
 | Gjensidige (2012) Created by: Dinamo Design Revealed: October 24, 2012 Launched: Later... The Branding Source |
Rest of Europe
 | ARAG (2016) Created by: MetaDesign Press release (archive) Press release pdf (archive) Horizont |
 | MAIF (2019) Created by: W Revealed: June 3, 2019 Launched: June 3, 2019 The Branding Source |
 | Banque Populaire (2018) Revealed: September 20, 2018 Press release 2 3 Logonews |
 | Nationale Nederlanden (2011) Brand New Press release |
 | FBTO (2011) Created by: VBAT Launched: June 20, 2011 Branding Source |
 | Degroof Petercam (2015) Created by: Base Design Launched: October 1, 2015 Brand New |
 | Cembra Money Bank (2013) Created by: MetaDesign Zurich Launched: October 2013 The Branding Source |
 | PZU Revealed: May 10, 2012 Launched: May 12, 2012 (?) The Branding Source Brand New |
 | mBank Created by: BNA Launched: June 4, 2013 The Branding Source |
 | Leto Bank (2012) Created by: The Brand Union The Branding Source Robin |
 | Luminor (2017) Created by: FutureBrand Revealed: March 7, 2017 The Branding Source |
 | ABLV (2011) Created by: The Brand Union Revealed: May 23, 2011 Branding Source |
 | Belfius (2012) Created by: Hoet & Hoet Revealed: March 1, 2012 The Branding Source |
 | Paraf Created by: Saffron Brand Consultants The Branding Source |
Australia
 | AMP Created by: Landor Associates Revealed: May 20, 2011 Launched: May 22, 2011 Branding Source |
 | Bank of Melbourne Created by: Designworks Launched: March 10, 2011 Press release (archive) Brand New Designworks (archive) |
 | Insurance Australia Group (2015) Created by: Landor Associates Launched: November 12, 2015 Press release (archive) Brand New |
 | Tyro (2019) Created by: Hulsbosch Revealed: July 30, 2019 AdNews Tyro Brand New |
Latin America
 | Banelco Created by: DAS Branding & Design Launched: March 2013 The Branding Source |
 | BAC Credomatic Created by: Lippincott BAC Creditomatic Vimeo The Branding Source |
 | Banco Caja Social (2011) Created by: Futurebrand Revealed: August 22, 2011 The Branding Source Futurebrand (archive) |
Rest of the world
 | Commercial Bank of Africa Created by: Interbrand Sampson Launched: October 31, 2011 Branding Source |
 | Noor Bank (2014) Created by: Wolff Olins Dubai Launched: January 7, 2014 The Branding Source |
 | Sumitomo Mitsui Trust Bank (2011) Created by: Landor Associates Press release Press release |
Stock exchanges
 | Nasdaq (2014) The Branding Source |
 | NYSE Euronext (2012) Created by: Interbrand Revealed: May 14, 2012 Launched: May 14, 2012 The Branding Source Brand New |
 | NYSE (2014) |
 | Moscow Exchange (2012) Created by: Dragon Rouge Dragon Rouge (archive) |
 | Japan Exchange Group (2013) Created by: Bravis International Launched: January 2013 The Branding Source Bravis |
 | Johannesburg Stock Exchange (2014) Created by: Interbrand Sampson de Villiers Revealed: April 14, 2014 Launched: April 14, 2014 Press release (archive) |
Credit reporting
 | TransUnion (2015) Created by: Avenue Brand New |
 | Experian (2016) Launched: December 2016 Brand New |
 | Callcredit (2017) Created by: Sea Design / Crimea River Revealed: July 17, 2017 Design Week Callredit |
Other finance
Various other companies that don't precisely fit as banks, insurance, or the other categories. | ITG (2012) Created by: Landor Associates Revealed: Janaury 23, 2012 Launched: January 23, 2012 Branding Source |
 | Amvest (2010) Created by: VBAT Launched: 2010 VBAT Dexigner |
 | Laurel Road (2017) Created by: Brand Union Revealed: June 15, 2017 PRWeb Graphic Design USA |
 | MoneyGram (2012) Created by: Landor Associates The Branding Source |
 | Nordnet (2010) Created by: Garbergs Garbergs |
 | Nordnet (2018) Nordnet blog Nordnet brand site Brand New |
 | MFS Investment Management (2012) Created by: Lippincott Identityworks Lippincott Press release June 18 Press release October 9 |
 | iZettle (2017) Created by: Bold Launched: May 19, 2017 Press release (archive) |
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