Logos of the 2010s: Charities and non-profits

Many prominent design agencies set of time for some pro bono work, meaning worthy causes like charities and other non-profits benefit from experienced identity designers who are allowed to apply their creativity with less economic pressure.

This summary is mainly focused on aid and advocacy groups. I've also included a few other non-profits, like scout organisations. It does not include sports and culture logos; there will be a special feature on the latter later on.

New looks slide in for SVT's Rapport and Aktuellt

Sweden's national broadcaster, SVT, moved its national news programmes to a new studio recently. With that they introduced completely overhauled graphics and intros. Gothenburg-based Happy F&B is credited for the overall design rules, but much of the implementation was done in-house by SVT Design.

SVT has two national news programmes, with Rapport being the main news bulletin while Aktuellt is a daily in-depth current affairs programme. Rapport was first to move to the new studio, on December 5, coinciding with the 50th anniversary of its first broadcast. Aktuellt followed this week, on January 20.

Rapport had used the previous graphics since 2009 (details here), while Aktuellt was last overhauled in 2012.

The previous look for Rapport and associated programmes was characterised by heavy use of the slab-serif typeface PMN Caecilia and a clear red colour. Aspects of those recognisable elements have been carried over to the new look with a refreshed red colour. A slab serif typeface is still used for logos, although it now appears to be a modified version of the bespoke SVT typeface SVT Publik. Red is reserved for Rapport and local news, while other programmes have their own colours.

Aktuellt has a radical overhaul and a clean break with its previous look, which was already somewhat dated back in 2012. It adopts a logo in line with that of Rapport, but with a black-and-white colour scheme, described as "dynamic and sharp".

The intros for all programmes feature sliding images to an electronic tune, a combination previously adopted by NRK in Norway. The main feature of the new studio is a whirling 65 square metre screen that allows the scenery to change at an instant.

Logo round-up: November 2019

Looking back on November 2019, it featured several prominent introductions of new logos,including Facebook (, Inc.), PBS, Microsoft programmes, the Netherlands, Warner Bros. and Germany's public broadcaster. Somehow, this round-up also ended up the biggest one ever with almost 80 new logos. November is usually a slow month, so this was perhaps a case of people targeting the new decade with their rebrands.

Logos of the 2010s: Telecom

In our retrospective summary of the logos of the 2010s, we've arrived at telecommunication companies, or telcos for short. What was once the realm of bureacratic monopolies is now filled with friendly brands, eager to stand out.

On noticeable trend is that Saffron dominated both in quality and quantity when it came to innovative telco rebrands. Wally Olins clearly carried over that mantle from Wolff Olins, which lead telco branding in the '00s.

Logos of the 2010s: Media

Following the two posts on TV logos of the 2010s, here's a summary of of the most important logo changes in other forms on media. "Media" is pretty broad, but this summary is mostly focused on legacy media and editorial content.