Thursday, February 27, 2020

From 1966: Radio Advertising Representatives logo by Tom Woodward

Time once again to spotlight a forgotten '60s logo! Radio Advertising Representatives was the radio advertising arm of Westinghouse Broadcasting, one of the major radio and TV station owners in golden age of over-the-air TV. It was known as AM Radio Sales Co. until 1966 when the name was changed.

With the namechange came a new logo, developed by Tom Woodward who at the time had a studio on La Cienega Boulevard in Los Angeles. The new logo was launched through ads in trade and mass press on October 3, 1966.

Thursday, February 20, 2020

Bold brands borderless banking app Majority

Majority is a new banking app from Rebtel, a company that hitherto provided affordable international telephony. Majority is billed as the "first digital financial service for migrants", helping migrants get access to financial services typically reserved to citizens and permanent residents. It and launched in September 2019 with an identity by Stockholm-based Bold Scandinavia.

Bold wanted to create an inclusive identity. In addition to the simple wordmark, the letterforms have also been turned into a pattern of shape inspired by national flags.

Monday, February 3, 2020

Logo round-up: December 2019

Here's the final regular monthly logo round-up for 2019, featuring a small collection of new projects from around the world.