Moova (2011)

Moova is a premium brand for Turkish dairy products the family-owned Efeler Çiftliği. The brand was developed by Landor and launched way back in the year 2011, but Landor themselves didn't really bring worldwide attention to it until this week when a case study was published their website.

Efeler had previously been a producer of milk for its local market, and Moova was a succesful attempt to bring its products to a national market. The strategy is summed up as "The goodness of life" and is focused on Efeler's natural products. The name combines "moo" with the Turkish word for valley. The simple geometric letterforms from the logo are used extensively. The circles should bring the mind to glasses of milk and are used for liquid products, while triangles resemble blocks of cheese and are used for all cheese packaging.

Croustipate (2011)

Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French design agency Graphèmes.

The redesign was based on the proposition that Croustipate "appropriates the pastry chefs expertise". Graphèmes simplified the brand expression to make it feel more exclusive. The new packaging is predominantly brown, were the old packaging featured a blue logo and several background colours. This is a quite radical change that does away with visual cues that have been established for over a decade. The logo contains some a straws of wheat and a slightly curled C that should remind us of rolled dough.

Dutch public radio (2011)

There were several public service broadcasters that unveiled new logo systems for their radio networks this spring. One such example that I somewhat missed was the Dutch public broadcasting system that introduced new logos for its radio networks last year.

The new logos use slanted squares, a shape that has been embraced by the Dutch public broadcasting system. These squares where originally adopted by the three TV channels back in 2003 and took inspiration from the De Stijl movement of the 1920s, specifically a famous painting by Theo van Doesburg. The current radio incarnations are however don't have much in common with the ideals of De Stijl.

The previous logos were all introduced in March 2007 and combined the networks' existing logos with a common template. The new logos introduce a new template and carry over some elements from the previous logos. The logos were launched with a few months between each other, starting with the popular music network Radio 2 on New Year's Day, followed by the classical music station Radio 4 in March, news and sports station Radio 1 in June and finally in August came new logos for Radio 5 with easy listening for the over 55 and Radio 6 with soul and jazz. Where's Radio 3, you ask. That is the edgy youth radio station 3FM that has its own independent design.

Idents: NRK1 (2011)

Last year, Norway's largest broadcaster, NRK, introduced new idents for its flagship channel NRK1, featuring a large blue ball that appears in everyday Norwegian life.

NRK1 previous idents had developed over ten years and featured scenery from around Norway where some round object would form the "dot" in the R in the NRK logo. The blue ball was a new take on that idea, but has more focus the Norwegian people rather than the country itself.

The idents where created by UK motion agency Kemistry, who had created some idents on the previous theme and also rebranded NRK's news and NRK2 earlier on. They were shots in two batches, one in summer and one in the winter. The balls were created in different sizes and materials, and were sometimes mechanically controlled.

New logo: Indiska (2011)

Indiska is a Swedish chain of stores that sell fashion and accessories designed with inspiration from India. Originally a single store opened in Stockholm in 1901, it started expanding into a nationwide chain in the 1970s.

For several decades it used a wordmark that drew clear inspiration from Hindi writing. Late last year, it introduced an updated logo that tones down the Indian typography a bit.

Seven Seas (2011)

Seven Seas is a UK manufacturer of nutritional supplements, such as vitamins and minerals, probably best known for cod liver oil. Facing increasing competition from private label brands, last year, it got a new packaging design, created by Elmwood.

Starting with the new positioning "the art of better health", the logo was revitalised through the addition of a "vibrand halo device". The type was updated by Rob Clarke. Elmwood also created refreshed packaging with the brand at the centre.

New logo: Rana (2011)

Giovanni Rana is an Italian chef, entrepreneur and food celebrity who has lent his name to a number of Italian food products. They are marketed in both Italy and some foreign markets, including the US and the UK. Last year, Rana's food products started phasing in a new look in the Italian market.

New logo: Smartbox

Smartbox is a French company offering themed gift boxes in stores and via the Internet. Started in 2003, it is now active in several countries. Last year, its visual identity was revitalised by the French brand agency Dragon Rouge. The agency created several detailed ribbon devices to make the packaging remind people of actual wrapped gifts. The logo was given a necesssary cleanup, and is sometimes supported by a white card with a green ribbon resembling the letter S.

New look: Lactica

Lactica is a brand for milk from a dairy company in North-Western Russia. Last year, the brand was relaunched with a new package design to better reflect the natural product and its modern high-tech processing, as well as communicating health to follow current trends.

The new branding and packaging was handled by the Russian agency Getbrand. They created a new logo with two stylised checkmarks in different colours. The packaging is mostly white and features images of people that make the product seem relevant and modern, while communicating well-being.

New look: Finish

Finish is a global brand for dish-washing detergent belonging to Reckitt Benckiser (RB). In some markets it has previously used names like Calgonit and Electrasol, but RB have worked to harmonize the brand name worldwide.

Last year brought a new look to Finish. The redesign isn't a radical change, instead it builds on existing visuals, bringing them up to contemporary standards. The logo has been cleaned up and the outdated bevels and gradients have been replaced by a more advanced and fine-tuned treatment.

A British article says the new look was introduced in the UK during September. Its is currently being rolled out worldwide.

New logo: Canal Off

Canal OFF is a new Brazilian cable channel, launched on December 8 last year, dedicated to action sports, adventure and travel. The channel identity is built on an elegant logo, supported by thematic imagery.

Idents: TV3 Norway

Back in August, the Norwegian commercial channel TV3 launched a new look with a new logo. At the time, there were very few videos available to show the logo in action. The channel is broadcast from Viasat's playout centre in London, which also has a Youtube account where they occasionally post promos, IDs and other snippets. In December they published a selection of TV3's new idents, and they are presented below.

New look: Vårdapoteket

Vårdapoteket ("The Health Care Pharmacy") is a Swedish pharmacy chain, one of several formed after the government monopoly on retail pharmacy was abolished and many pharmacies were sold off in early 2010. A summary of all identities launched after deregulation was published here last year. Most pharmacies went for some variation of a cross and the colour green, as did Vårdapoteket.

Last year, the Swedish design agency Stockholm Design Lab developed a visual identity that turns the pharmacies into bright places that stand out in the hospital areas where they are located. Taking inspiration from the human body, SDL worked with illustrator Kari Modén to develop colourful illustrations of organs that could be used for bags, wallpapers and advertising.

New look: Harry's (2011)

Harrys is a French brand for bread and pastries, originally introduced in 1970 for America-style toast bread. Today it belongs to the Barilla group (who are also behind the German equivalent Golden Toast, mentioned earlier this week). At some point last year (2011), Harrys introduced a new packaging design and logo.

The previous look was introduced in 2008, as part of a misson to offer "simple and good products for daily eating". It gave the brand a more contemporary country-side look, moving away from previous designs that were inspired by the Star Spangled Banner. The current one continues the contemporary path with a playful logo and relatively simple packaging with clear colour-coding.

New logo: World Movies

World Movies is an Australian art-house movie channel with foreign films and related content. It is owned by the public Special Broadcasting Service (SBS) and is available on the country's subscription television platforms.

Back in August, World Movies introduced a new look, created by the Australian broadcast design firm Ink Project. The entire graphics package is based around the zoetrope, the original form of motion pictures, its name incidentally meaning 'wheel of life'. Graphics use a flickering effect to mimic the zoetrope, and slanted bars reminds us of the slits through which one can see the moving image. A new logo was created using these bars. The graphics also feature an inspirational musical score was composed by Groove Quantize.

New look: 24Kitchen

24Kitchen is a new TV channel brand introduced by News Corp's international cable channel arm, Fox International Channels (FIC). As the name suggests, it is a brand for food channels. The first launch took place in the Netherlands, where 24Kitchen launched on October 1 last year.

FIC were open from the start about their intentions to launch the brand it other markets, and had already introduced to Portugal and some markets in the Balkans by the end of the year.

The visual identity for the new brand was designed by the Argentinian motion design studio Lumbre with FIC.

The idents are based on food-related adjectives (delicious, healthy, red, green, brown, orange) that appear in a large typeface on screen and are expressed through tasty images of food that slide across the screen in creative combinations.

New look: TV Land

The American cable network TV Land was once dedicated to classic TV, but is now fully repositioned as network for people in their 40s and 50s with both classic programming and original productions, mostly sitcoms. This profile that was solidified with the breakout hit Hot in Cleveland. Last year, the network introduced a new on-air look, created by Trollbäck + Company in New York.

Trollbäck has a long relationship with TV Land, which was one of the studio's first clients. They first delivered a graphics package for TV Land back in the year 2000, when it was still a network purely devoted to retro television. Another package was introduced in 2007, when the network had started its transformation into an entertainment network for baby boomers in general with original productions.

The new look is based on simple 3D graphics in several bright colors centered around the TV Land logo. Trollbäck created several "flipping" devices based on the shape of the logo. A slab serif typeface is used for all text.

A montage of the new graphics can be found of Trollbäck's website, and several stills are available below.

New logo: Fifth & Pacific Companies

Liz Clayborne Inc. is an American fashion company, probably most known for the eponymous fashion brand, which was recently sold to J.C. Penney. As a consequence, the company unveiled a new name last week, on January 4. The company will now be called Fifth & Pacific Companies and will continue to focus on the Kate Spade, Lucky Brand and Juicy Couture brands.

The name is intended to reflect the company's roots in New York and Los Angeles, the "Fifth" part referencing Fifth Avenue. Philadelphia branding firm Bailey Brand Consulting developed the new corporate identity. The logo is intended to portray a street sign.

New logo: Intersnack

Intersnack is a German corporation that produces and markets salted snack foods, like chips, nuts and other snacks. It has activities in several European and owns many high-profile brands that are strong in their local markets, including Chio, Funny-Frisch, Vico, Kelly's, Bohemia and Pom-Bär.

At some point last year, it introduced a new logo, created at KW43 in Düsseldorf. German designer Peter Kohl says he developed the new identity for KW43.

New logo: Life OK

On December 18, India's Star network launched a new Hindi entertainment TV channel called Life OK. It replaced the company's youth channel, which was called Star One and closed down on December 15.

Compared to the channel it replaces, Life OK aims more widely at what is described as a "multilayered" urban and rural audience who are content with life, hence the name "Life OK". It will be somewhat more similar to the company's succesful Star Plus channel, and doesn't use the "Star" prefix as its aims to build an independent identity that doesn't portray it as spin-off from Star Plus.

To identify itself, the channel uses a few friendly figures in bright colors, and a matching wordmark.