New logo: Senac

Senac (abbreviation Serviço Nacional de Aprendizagem Comercial) is a private Brazilian professional education institution, founded in 1946. On Sunday, August 5 it launched a new corporate identity. The Brazilian design agency Packaging Brands is credited for creating the new look.

Senac says its old logo was created in 1969 and that it didn't fit its current position. Some regional districts had also started using independent logos, and this exercise unites the organisation under a common visual identity. The new logo is supposed to be a stylized paper airplane, created from triangles that form an arrow pointing towards the future.

New logo: Rede Record

Rede Record is Brazil's second largest television network. Last weekend, on February 26, it introduced a new logo which is a revitalized version of the network's previous logo. The intention has been for the new logo to be more "modern and current". It stays faithful to the 3D graphics that the Brazilian networks have embraced since the 1980s, but infuses some more contemporary app icon aesthetics.

The rebrand, which also includes a bunch of IDs and graphics, involved more than 30 creative professionals.

New logo: Canal Off

Canal OFF is a new Brazilian cable channel, launched on December 8 last year, dedicated to action sports, adventure and travel. The channel identity is built on an elegant logo, supported by thematic imagery.

New look: SporTV

SporTV is a major sports channel in Brazil, owned by Globo, a major Brazilian broadcaster. Last year it launched a new look, created by the American broadcast design agency Troika Design Group.

New logo: Gloob

Gloob is an upcoming children's channel from the Brazilian broadcaster Globo, due to launch later this year on its satellite platform Globosat. The logo was unveiled last week and is made up five colourful letters in disproportionate sizes, reflecting the "cheerful, colourful, curious, playful and irreverent personalities of Brazilian children". It appears the logo was created in-house at Globosat.

New logo: Renova Energia

Tátil, the Brazilian agency that rose to worldwide fame after designing the logo for the 2016 Olympics, unveiled the results of another project last month. It was a new corporate identity for Renova Energia, a company building a large wind farm complex in Bahia, Brazil.

"The new logo symbolizes than a change: it indicates the arrival of a new positioning, and also reinforces the mission of Renova, which is to originate, develop, deploy and operate enterprises that respect the environment and the communities in which it operates. Thus, the new logo symbolizes pioneering, high levels of corporate governance and innovation. Renova Energia celebrates the achievements of the present, but with the eyes directed at the future, innovating more and more." - Tátil, translated from Portuguese

New logo: Embraco

Embraco, a Brazilian manufacturer of refrigeration compressors, unveiled a new logo recently. It is credited to Interbrand.

Previous logo.

Different values have been incorporated into the letterforms, for example the interlocked 'c' and 'o' should resemble an infinity symbol.

A short news article about the rebrand was published by Embraco on July 5, along with a brand page.

New logo: GVT

GVT is a Brazilian telecommunications company which offers fast broadband services. Founded in 2000, it was bought by the French media and communications group Vivendi a few years ago. On May 2, it unveiled a new logo, replacing the "swoosh" logo it has used for most of its existance.

In the new straightened up mark, the "swoosh" has been replaced by an arch under the T, symbolizing employee and customer satisfaction.

The ad agency Loducca has created a campaign to launch the new look, and some sources also credit them with the identity work.

Previous logo.

New logo: O Boticário

O Boticário is a Brazilian chain of cosmetics stores. It claims to have over 3,000 stores in Brazil, and a few more in several countries around the world.  The name roughly means "the pharmacist". It was founded in 1977, and on March 23 it presented a new visual identity to celebrate its 34th anniversary. It was created by FutureBrand in São Paolo.

The new logo uses a fresh typeface and the B is turned into a calligraphic monogram with swirling lines, intended to convey "femininity and beauty" with "floral elegance". Several color combinations are available. The B monogram can be dislodged from the rest of the type and be used separately or in different lock-ups.

O Boticário also launches a new tagline; A vida é bonita. Mas pode ser linda, which means something like "Life is good, but it can be beautiful". The roll-out of the new mark is gradual, the press release says an ad campaign was launched on March 27, and that the first products with the new logo would appear on April 11.

Previous logo.

The previous logo was introduced in 2007. It was designed by Oz Design. The logo used before that was a green rectangle with the name written in a common serif font.