New logo: Teletoon Retro

Teletoon Retro is a Canadian cable television channel that broadcasts older animated series. Launched in 2007 as a spin-off from Teletoon, it is a effectively a Canadian equivalent of the American network Boomerang. Yesterday, February 4, it launched a fresh new look and changed its logo for the first time since its launch. Everything was created by Teletoon's in-house creative teams.

The new look is said to target both parents and kids, while also being inclusive for everyone.

New logo: CGI

CGI is a Canadian company that provides information technology services. Last year it bought UK-based consultancy Logica and gained a foothold in Europe. This week, on January 14, the company unveiled a new unified corporate identity that sees the Logica brand being confined to history.

The logo is simply the three initials set in what looks like Gill Sans. It lives in a fresh and clean graphical environment of the the kind we expect from IT consulancies.

New logo: TVA

TVA is the most watched television network in Quebec, and by extension the most watched French language network in Canada. Last Thursday, November 29, it unveiled a completely new logo, reportedly developed with an agency called Sid Lee.

The previous logo was allegedly introduced 22 years ago and featured a triangle, a square and a circle, perhaps taking inspiration from its English counterpart CTV.

The new "dynamic" logo is said to reflect that dynamism of TVA and its brand, standing as "a symbol of a strong brand modernising itself, a brand synonymous with innovation, agility and creativity". On screen, the logo will be seen both in different colours as well as different 3D treatments that change depending on the programme.

New logo: Comedy Gold

Comedy Gold is a Canadian cable channel that airs classic sitcoms like Who's The Boss and Fresh Prince. Originally launched in 2001 as the Canadian version of TV Land, its owners broke with Viacom in 2010 and relaunched it as Comedy Gold, making it a spin-off from its The Comedy Network. Last year, The Comedy Network launched a new look with a fat Gill Sans logo, and Comedy Gold followed up with a similar new look in June. The new look was called "sleek and stylish" in a press release issued by Bell Media.

New logo: OUTtv

OUTtv is a Canadian specialty TV channel for the LGBT community. Yesterday, May 23, it unveiled a new visual identity, created by the Vancouver marketing agency B'stro. The new logo is an odd blob with the channel name, where the letter T has an unexplained quirk. The new signature color purple is used in all applications.

Promotions for the new look start in June, and it will be "fully integrated" across platform on July 2. OUTtv launches in HD on the same day.

New logo: Bravo Canada

Bravo is a Canadian cable network dedicated to films, drama and the arts. The name is licensed from the American network with the same name, although the two don't share many similarities anymore, as the American Bravo has devolved into a reality TV network, while Bravo Canada has had to keep some of its original format.

Bravo Canada never adopted the speech balloon logo of its American counterpart, preferring to hold on to a wordmark similar to the one used by Bravo U.S. in the 90s, with an added exclamation mark. That ended this weekend when Bravo dropped the exclamation mark and introduced a solid tighlty letter-spaced lowercase wordmark.

New logo: Eastlink

EastLink is a Canadian cable company and telecommunications provider, founded and based in Nova Scotia. Last week, on April 16, it launched a new corporate identity.

The previous identity was introduced in 1998, when Eastlink was formed through a merger.

New logo: SOCAN

SOCAN, or the Society of Composers, Authors and Music Publishers of Canada, is an organisation that manages performance rights for composers and music authors by licensing music within Canada. Its American counterpart is ASCAP.

Yesterday, January 30, SOCAN unveiled a new brand identity and logo.

New logo: Western University

The University of Western Ontario, a public university located in London, Ontario, launched a new brand identity yesterday, January 26. Usually branded as Western University, the new logo combines a wordmark with a shield in the university's signature purple color.

The wordmark uses a custom-made typeface, named Hellmuth after the university founder. The shield comes from the university's coat of arms.

Until now, the university's logo has featured a tower that is a distinctive landmark on the campus. That logo was introduced about eleven years ago.

New logo: Air Inuit

Air Inuit is a small Canadian airline that operates passanger and cargo services to Canada's Arctic regions. Having used an out-dated three-stripe logo for decades, it unveiled a new look in December. The new airplane liveries show three interwoven birds on the tailfin and the end of the fuselage.

Nunatsiaq Online published an image of the new livery on December 4. The new look is yet to launch on Air Inuit's website.

New logo: CTV News Channel

CTV News Channel, a Canadian cable news network associated with with the CTV network, launched a new studio and a new look yesterday, December 19. At the same time, it finally started producing its programs in high-definition.

The new look is brighter and more contemporary and is certainly an improvment compared to what was there before. The logo has been remodeled, but isn't that different to the previous one.

The set design was created by a Michael "Spike" Parks, the graphics seem not to be credited.

New logo: TC. Transcontinental

Yesterday, November 23, the Canadian print media company Transcontinental changed its name to TC. Transcontinental to "better reflect its evolution into a leading player in the new marketing communications landscape". Based in Montreal, TC. Continental owns several newspapers and magazines.

"Beyond the truncation of the word Transcontinental, the ‘t’ in the new ‘tc’ stands for technology, while the ‘c’ represents community. In the chosen typography, the bold, upright ‘t’ embodies confidence and solidity. The ‘c’, with its generous opening, signifies willingness to communicate. The red dot from the former logo is transformed into a black one, which represents the digital economy as well as the point of contact between the company and its customers. The logo is black or white, depending on context and usage. Keeping the main typographic element devoid of color will allow the use of various colors to illustrate sub-brands." - Press release

The company's two divisions are now called TC. Media and TC. Transcontinental Publishing. It has also secured the domain name tc.tc (.tc is the top-level domain for Turks and Caicos), which is currently redirecting to tctranscontinental.com.
The new brand identity was developed with two Montreal-based firms, the brand consultancy Cohesion Strategies and the advertising/design agency Bleublancrouge.

New logo: Coalition for the Future of Quebec

The Coalition for the Future of Quebec (or Coalition pour l'avenir du Québec in French) is an emerging political party in Quebec that hopes to establish itself as a centrist force, without too much focus on the question of Quebec sovereignty. The party was officially launched yesterday, November 14, as was its new logo.

As if to emphasize the party's willingness to work across party lines, the logo includes colours from other poltical parties. The symbol is also a combination of a C and and a Q, where the tail of the Q is made up of an extra large pie-slice. Another politicial part, the centre-left Parti Québécois, has a logo that features a Q with a very similar tail.

Quebecois media are crediting the logo to an agency called Réservoir.

New logo: The Comedy Network

Canadian cable TV channel The Comedy Network is introducing a new visual identity. This includes a new wordmark logo, which replaces the cheesy oval the network has used in various forms since the 1990s.

The Comedy Network is essentially the Canadian equivalent of Comedy Central and has long benefited from an exclusive license agreement which gives it access to all original productions from the US channel. Just like Comedy Central, it seems The Comedy Network is switching from a three-dimensional on-air environment to more flat graphics, although the typography is less bold and the colors are brighter.

New logo: ABC Spark

On Wednesday, Corus Entertainment and Disney-ABC Television Group announced that they were going to launch a new TV channel in Canada in the spring of 2012. It will be called ABC Spark and is based on Disney's ABC Family, a network with programming aimed at a target group called "millennials", teens and young adults between 15-34 years old.

New logo: Anna's Thins


Anna's is a brand of gingerbread cookies, that originated in Sweden and is sold under royal warrant from the King of Sweden. A bakery in Canada produces Anna's brand cookies for the North American market, where the Anna's thins received a new package design a couple of months ago, created by Turner Duckworth.

The logo has been refined, and the four flavors have been given new warm color coding, red for Ginger Thins, blue for Almond Thins, orange for Orange Thins and green for Chocolate Mint Thins.

New packaging.

New logo: Travel+Escape

Travel+Escape is a Canadian cable channel dedicated to "exotic destinations, culinary darings, paranormal experiences and sports and adventure expeditions". It is essentially a Canadian equivalent of the Travel Channel. Launched in 2001 as CTV Travel, it got its current name in 2006, and CTV sold the channel to a small broadcaster called Glassbox last year.

On October 5, Glassbox announced that Travel+Escape would be relaunched on November 1 with a new visual identity, created by a company called Mighty.

New logo: Resolute Forest Products

One of the largest pulp and paper manufacturers in North America, the Montreal-based AbitibiBowater, announced yesterday, October 11, that it was shedding its long-winded name to become Resolute Forest Products (or Produits forestiers Résolu in French). The new name will launch on November 7. According to a press release, the name was selected through an internal process, which involved submissions from employees.

At the same time, the company is adopting a new green 'R' symbol:

"The Resolute Forest Products logo calls to mind the forest in which the Company works, the paper and lumber products it manufactures, and the modern and dynamic nature of the organization. Paper products are reflected in the half-circle of the “R”, symbolizing a paper roll, as well as in the folds within the logo. The rectangular and triangular shapes, in the legs of the “R”, represent wood products and forestry. Through the use of green as a primary color, the design also depicts the Company’s determination to be a profitable business, committed to sustainability." - Press release

Current AbitibiBowater logo.

The company was formed in 2007 through the merger of Abitibi Consolidated and Bowater, and the previous logo was adopted some time after that.

New logo: Aimia

Groupe Aeroplan, Canada-based operator of airline loyalty schemes, was rebranded yesterday, October 5, and is now called Aimia. This is a change on the corporate level, and the loyalty plans will continue using their existing names, including Aeroplan and Nectar, towards consumers.

Canadian media reports that Interbrand was behind the rebrand.

Previous logo.

The name Groupe Aeroplan obviously referred to the Aeroplan loyalty scheme, and was no longer considered "an accurate reflection of the company", as it had expanded internationally.

A brand launch video suggest the name was derived from the word "aim". The addition of the corporate -ia suffix repeats that word backwards, creating a palindrome:

"Our ability to identity patterns, to see things from more than one direction, and to discovery new angles is reflected in our new identity and our aim to become the recognized global leader in loyalty management." - Brand launch video

The simple logo seems to be accompanied by a bright colour scheme, not least in the video seen below.

New logo: Sportsnet

Yesterday, September 29, a new visual identity was unveiled for the Canadian sports networks currently operating under the Rogers Sportsnet name, which includes four regional TV networks and the national "Sportsnet One" TV network. The new look launches October 3 when the networks officially drop "Rogers" from their names to become just "Sportsnet". The recently acquired soccer channel Setanta Sports will be renamed Sportsnet World on the same day.

This is part of major push for the Sportsnet brand by its owners, Rogers Media, which has seen the brand expand into sports radio stations and a sports magazine.

The new identity was created by Sportsnet Creative Services and Troika Design Group. Special theme music was composed by Stephan Moccio and Nikki Yanofsky. All elements of the new identity are based on five brand attributes, "visceral, excellence, robust, engaging and Canadian".

Current Rogers Sportsnet logo.

The rebrand means the network is giving up its previous logo, including the peculiar symbol called "The Player" that has been with the network since the late 1990s.

The new logo is a straight-forward word-mark, with some sporty shapes cleverly underlining the initials S and N in the middle. The network's new slogan is "Fuelled By Fans", and the shapes are apparently called "fuel strokes" by management.

The underlined can be broken out and used separately, presumable for screen bugs and similar elements.