Joe is the name of one of the larger radio networks in Flanders, providing a tried and tested mix of contemporary hits and the best music from recent decades for a target audience aged 35-50. It is a part of the Medialaan group, which also includes leading TV channel VTM and the radio network Q Music. On Tuesday, the station was given a new look, created by Amsterdam-based Cape Rock.
The new look should feel slightly younger more contemporary than its predecessor. The logo features a "spotlight" that can be used to showcase different musical artists. The lime green colour is part of Joe's heritage and allows the brand to stand out.
